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5 Ways Brand Journalism Will Drive Your Social Media Strategy
There is plenty of chatter about brand journalism these days. If this is the first time you’re hearing the term, listen up because you’re about to hear it a whole lot more. Big names are already...
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Trending This Week: Facebook, Facebook and More Facebook
Perhaps you may have heard: Facebook has gone public today, ushering in a new generation of Internet billionaires. And while it seems that everyone has an idea of how Facebook should spend all that...
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How To Capture a Larger Audience with AdWords for Video
What’s not to like about watching videos? Besides the mediums ability to immediately engage an audience, a well-constructed display videos can instruct, elicit emotion and shape viewer opinions. The...
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13 Online Marketing Trends for 2013
2013 is the year of more comprehensive analytics, mobile marketing-galore, and a shift to high-ROI activities. It’s never been more affordable to put together a highly effective online marketing...
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Art of the Pitch: How to Build Great Links and Relationships
Building a great backlink profile is one of the most important aspects for ranking on a SERP and quite possibly the most difficult part of search engine optimization. We are all eager to get links and...
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10 Marketing Shifts That You Should JUMP On Right Now
I recently attended Econsultancy’s JUMP Conference; a one-day event that expressed what I feel is the most important marketing lesson: in marketing, you have to be everywhere your customer wants to...
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How to Create Great Content for your Business Blog
In case you hadn’t already noticed, 2013 is all about content. Content is king and the days of keyword stuffing, or writing meaningless content that would only impress search engines, are now over....
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The Importance of Creating High Quality Content for Link Building
Developing high quality content for both onsite and offsite purposes isn’t just about spending two hours writing a killer blog post for your client, it should be a much lengthier process that includes...
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How to Write an Effective Blog Post with Keywords
Writing an effective blog post that targets the correct keywords can be a real problem for many online businesses. Balancing the needs of what your users need in a blog post while trying to use the...
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How To Share Custom Reports, Advanced Segments and Dashboards
Google Analytics can be an invaluable tool for busy marketers. It saves time, helps keep you on track and provides a peak into data that can be particularly relevant to your long term success. For...
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